lesoie cosmetics

project info

Client: LeSoie Cosmetics
Location: UAE / Belgium
Role: Chief Strategist, Art Director
Services: Brand Strategy, Marketing Strategy, Creative Lead
Partners: TUTU Concept / Graphic & Industrial Design

It was one of the largest projects I participated in - bringing 700 personal products to the markets in the Persian Gulf. Everything was designed from scratch - I built the entire strategy for the brand as well as marketing activities in the market, while acting as the creative lead for identity and all designs for the company - all executed by my brilliant friends at Tutu Concept (starting with logo designs, through custom packaging for all products, to store furniture and interiors). The project took 12 months from beginning to launch of the brand at Beautyworld Middle East in Dubai.