hung phát usa

project info

Client: Hung Phát USA
Location: USA
Role: Strategist, Designer, Creative Director
Services: Brand Refresh, Design, Copywriting, Web Design Lead

Hung Phát USA is one of the largest jewelry stores in Bay Area - and one of the largest online diamond stores in the US, featuring over 150,000 of the most precious gems. As the brand has been in business for a few decades it needed a creative overhaul and a refresh - based on existing identity, so that continuity was ensured. Slightly updated, modernized look and a compelling story presented on a brand new website (currently under implementation).